MUH·TAY·ZIK | HOF·FER

HP Software wins Interactive Media Awards “Best in Class.”

Congrats to all our collaborators at HP for this important win. We’ve been working together on this for months –  a complete re-architecting of the hp.com software Global Web Experience site. 

HP has quietly been putting together one of the world’s most robust software offerings, in every major category. They needed a way to give the user that impression at one glance, and let users quickly discover what’s important to them among the products, solutions, services, and content available.

The heart of the the experience lies in converting what was a corporate website to an app-store approach. In much the same way you browse for content on an entertainment site, a user can browse the significant HP content.

MUH-TAY-ZIK / HOF-FER handled the brand and UX strategy, design, writing, style guide, prototyping, and visual content creation.

(Source: www8.hp.com)


Working on the new gallery wall.


Working on the new gallery wall.


Apple, Netflix, Coca-Cola. We’re in the #2 spot behind Apple with our Netflix Fireplace. But man, that Apple spot nailed it. If you’ve ever tried to pull off an emotional spot like that, you understand the difficulty level. Can get real cheesy real fast. Apple should win, but feel free to vote for Netflix!


Apple, Netflix, Coca-Cola. We’re in the #2 spot behind Apple with our Netflix Fireplace. But man, that Apple spot nailed it. If you’ve ever tried to pull off an emotional spot like that, you understand the difficulty level. Can get real cheesy real fast. Apple should win, but feel free to vote for Netflix!


Is Annie’s new Mac & Cheese Pizza worth the wait?

Will kids wait patiently for Annie’s new Macaroni and Cheese Pizza or will they give in to temptation? We put together a fun, hidden camera experiment to find out. The results are adorable.

Annie’s Homegrown - Mac & Cheese Pizza from MUH-TAY-ZIK|HOF-FER on Vimeo.


New Warriors spot “A Little Help” featured on Bleacher Report

Our latest spot for the Golden State Warriors was featured on Bleacher Report today:

"Titled "A Little Help," it features Andrew Bogut, Kent Bazemore and an unfortunate fan who learns the hard way that it’s not easy to guard a 7’0", 260-pound NBA center. (Or to be helped up by one, for that matter.)”

Read the full article.


Six things you didn’t know about John Matejczyk.

For example, he claims he can roll his belly better than fellow creative William Geiner and he doodles during conference calls.

Read the full article on Creativity Online…


Congrats Julien Vallée.

Our collaborator in Montreal and his partner have opened a new studio - Vallée Duhamel. Featured is some recent work we did together for the folks over at Intacct. Click the image to see the work.


With 17 Minutes to live, Ernie’s having a meatloaf.

Our latest work for Do.com, a productivity app, was featured today on Creativity Online and Agency Spy. Ernie’s got 17 minutes to live, so he’s gotta move fast. We got a little dark, and had a lot of fun making it.

Agency Spy: “It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial.”


What has advertising become?

Yesterday Adweek confirmed what we’ve been saying since we started: we are Professionals in the Industry Formerly Known as Advertising (ahem, you know, that line on the front of our website.)



Creativity is too important to be constrained to an ad brief, and media formats change too quickly to make media decisions first. The options are endless; this business has become á la carte and what works for one brand won’t work for all.



The struggle to be creatively unique is ever-present, yet always possible.

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Storyboards. Wine always helps.


Storyboards. Wine always helps.